Frequently Asked Questions


1) What is the circulation of your publications?

Our publications reach in excess of 50,000 people per month. Our news publications are mailed to subscribers through the U.S. Postal Service and arrives at homes on Thursday with the regular mail. Both Signature Magazineand Southern Magazine are distributed through mail subscriptions and free distribution racks throughout the Pine Belt. Reveille is distributed exclusively at locations throughout the Camp Shelby Joint Forces Training Center.

2) How often do you publish?

The HATTIESBURG POST, The LAMAR TIMES and The PETAL NEWS are published once a week on Thursdays. Signature Magazine is published once a month and Southern Magazine is published quarterly. The magazines are printed on glossy coated paper. The newspaper is printed on standard newsprint. Reveille is published on an every-other-week basis.

3) What is the circulation area of your publications?

Our target area is the greater Hattiesburg area of Forrest, Lamar and Perry counties. As of the 2000 census, our coverage area includes a population of 133,264 and is considered one of the fastest-growing communities in the state of Mississippi.  The HATTIESBURG POST is Hattiesburg's community newspaper. The LAMAR TIMES services primarily the Lamar County communities of Oak Grove, Purvis, Sumrall, and Lumberton while The PETAL NEWS is the newspaper of record for Petal in Forrest County. Our magazines cross all boundaries targeting readers in both communities as well as Hattiesburg itself.

4) How do I submit news to your publications?

We love submitted news. We are a community newspaper. You can mail us at 103 N. 40th Ave., Hattiesburg, MS 39401. You can visit our offices on North 40th Ave. just north of Hardy Street on the way to the Grand Theatre. You can fax us at (601) 268-2965 or e-mail us at We actively seek your weddings, engagement party photos, letters to the editor, births, club reports--you name it. First and foremost we are a community newspaper and what we do is local, community news. We do not run national or international wire service stories. We have staff writers who actively seek story ideas from readers. Remember, priority is given to photos published exclusively in our publications so if that's the case, please be sure to tell us.

5) How do I place an ad in your publications?

Just call one of our four full-time advertising sales representatives. Tell us what you want and our talented production staff will design the ad for you in no time. There is never a charge for our expert ad design and composition. For more information, call us at (601) 268-2331.

6) What's the cost of advertising in your publications?

The page sizes of our newspapers are 10.25 inches wide and 16 inches deep. Our rates vary greatly based on contract rates and various frequency discounts. Typically, ads cost less than one penny per reader. Magazine dimensions vary by product as do advertising costs.

7) How do I subscribe?

If you live in our core distribution area of Lamar or Forrest counties, an annual subscriptions to The HATTIESBURG POST, The LAMAR TIMES or The PETAL NEWS is just $30 and it includes free access to our eEditions and other online content. Outside the county, subscriptions are $45 a year. An annual mail subscription to Signature Magazine is just $30 per year. An annual mail subscription to Southern Magazine is just $15 per year. Online-only digital subscriptions are also available for all of our publications. For more information or to sign up, click here.

8) Do your publications include classified ads?

Yes we do and our rates are very reasonable - and under certain circumstances can even be free. Call us at our main number (601) 268-2331 to place an ad.

9) What are you business hours?

We are open from 8 a.m. until 5 p.m. Monday through Friday.

10) Where are your publications printed?

The pages are designed and composed at our offices in Hattiesburg. They are then sent electronically to our printing plant at our sister newspaper, The Enterprise-Journal in McComb. The McComb press is a combination of color Web Press Quad Stacks and black and white News Kings. We use state-of-the-art computer-to-plate technology using a Basys platesetter and FM screening. Our magazines are printed at a number of first class printing facilities located in various locations throughout the southeast.

12) What are the politics of your publications?

We are neither liberal nor conservative. We believe in the open exchange of as many ideas as possible. We believe in the marketplace of ideas. We love to get fresh opinions from all sides of the political spectrum - including yours. Email your letters to the editor or guest columns to Publisher David Gustafson at: