Friendly City partners with Own Your Hill for rebranding

By NIKKI SMITH,

With much growth in the City of Petal, Director of the Petal Area Chamber of Commerce Valerie Wilson has sought the help of a branding agency to better help with marketing the Friendly City.

Own Your Hill, a group that prides itself in “helping grow small towns and the businesses that make them great,” is working with the city to formulate a growth strategy and branding.

They will help create a brand strategy, identity design, brand style guides, just to name a few.

“It’s more than just a website,” Wilson said to the Petal Board of Aldermen on Tuesday.

The web development aspect includes web design, web strategy, conversion studies and search engine optimization.

Other aspects of the group’s efforts include storytelling, such as photography and video production, and graphic design.

“This will not just be print projects either,” Wilson said. “It will include web content as well.”

Own Your Hill begins each project with a Growth Strategy Roadmap, which outlines exactly what steps to take to help each city or business achieve real growth, on time and within their budget.

Then, they get to work, from brand development, to web design, to photography, event production and more.

Mayor Hal Marx said having these items at their fingertips could help bring in families who are relocating to the Pine Belt.

The cost of the project is approximately $5,400, according to Wilson. The Petal aldermen voted to approve a payment of $3,600 toward the marketing project.